In 2009, a study estimated that the average American was consuming 34 gigabytes of content and 100,000 words of information in a single day. That was long before Facebook reached the billion user landmark and only a few years after the first iPhone was first introduced.
We can only imagine that the numbers have radically increased since that study was completed.
From the moment we open our eyes to the moment we finally close them we are bombarded with non-stop data. Other people’s words. Other people’s opinions. Other people’s creations.
Our brains are so busy sorting through this constant barrage of information that there’s hardly any space for our own unique thoughts and ideas.
Give your creativity a chance. Try something radical. Make the conscious decision to create something before you consume anything.
Can’t stop yourself from checking your phone as soon as you wake up? Hide it under a journal. Write three lines before you reach for your phone.
Can’t keep yourself from checking Facebook the instant you have a spare minute? Delete it from your phone.
Feel the need to always check Pinterest before you try something new? Resist. Give your own imagination a chance to come up with something unique.
Not sure what you’d write if you did have a journal? That’s what The Zen Pencil is for!.
The brain is a muscle. The more we exercise it, the smarter we get. Consuming is a passive activity. Creating an active one. If we never take the time to add something new to the information already making the rounds, how can we ever move forward?